Branding Guide

It is essential that Union County Public Schools (UCPS) presents a strong and unified public image at all times. The way we communicate reflects the high expectations and standards we set for our students, staff, and community.

Every piece of communication—from printed materials to digital platforms—represents UCPS. The public expects our materials to be professional, consistent, and error-free, which is why clarity, accuracy, and design quality are non-negotiable.

The UCPS Branding Guide serves as a resource for anyone who writes, edits, designs, or presents on behalf of our district. By following these guidelines, we ensure that our voice, visuals, and values are presented consistently across all channels.

Adhering to these standards—including the consistent use of our logo, colors, and design elements—reinforces UCPS as a strong, innovative, and unified school system.